Hey Jim,
Based on the information you've provided here - I don't necessarily see any issues. The "Destination Address Unreachable" message you're getting is normal for both Amazon and Netflix addresses (unless you use TCP packet types, which isn't possible with the Freeware version). We have an article that goes over this, which you can find here:
http://www.nessoft.com/kb/8The packet loss you're seeing in the intermediate hops isn't anything to be concerned about either - it just means those routers may be set to down-prioritize (or even block) ICMP echo requests. You can see a bit more info on this topic here:
http://www.nessoft.com/kb/24A big advantage of PingPlotter Standard (or Pro) vs Freeware is the ability to capture data over time (allowing you to compare good and bad periods). From what we can see, your screenshot looks to be from a good period - and we'd need to see a bad period in order to come up with a theory beyond "Everything looks to be fine."
Gathering data over time (like, for instance, when you're watching a movie), will allow you to capture both the good and bad periods. and then you can go back and zoom in on the appropriate period to review what happened (instead of having to jump up to look at PingPlotter each time your movie starts buffering). For the absolute best troubleshooting results here, you really need PingPlotter Standard. The Freeware version is like having one good hand, while PingPlotter Standard is like having two good hands.
Additionally, Amazon Web Services (AWS) is pretty reliable. Most chronic reoccurring problems (more than 90%) happen closer to home - like in hop 1, 2, or 3 in your case. If you do decide to keep tracing with the Freeware version - I'd recommend watching for problems there. You can also increase your "Samples to include" to look back and see if you can find any packet loss or latency problems at a hop closer to home. If you can identify something like this, then you can focus your attention on that problem.
Hopefully this helps out a bit - please let us know if you have any questions!
-Gary